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Your club's logo is the first step to creating a great brand. There is a reason why corporate organisations re-make their logos over time. Learn it.
You can also join professional clubs that expanded their franchises beyond the boundaries of their locations. A commanding online presence enables surer success.
Your on-filed performance is great? You have a history in your home-ground? Those loyalty-driven affinities and goodwill can be commercialised for mutual gains.
Ignorance of best practices in attracting, engaging and retaining good players have led to financial distress for many clubs, with no standard wage structures.
What is a professional club without a professional management team and leadership structure? Everything rises and falls on leadership - fish stinks from the head.
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